Team Logo
July 2, 2011 | 
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Why Do Clubs Use The Badges They Do
The long summer wait is almost over and the new season is almost upon us so its time for an alternative preview to the season. You've been along to see your team in the flesh, you've bought the hideous third strip to wear in the pub when they play, but have you ever wondered where your club badge came from and why it has a ship, 2 arrows and a lion on it?
You need wonder no more as we delve in to just why that dodgy looking club badge is the way it is logo design. Actualy, before we get in to this, it's worth pointing out that many of the big clubs have logos which say exactly what they are, Chelsea's lion for example or Brighton's seagulls, but others are a little more obscure and complicated. But other teams have logos which are far harder to understand.
Unravelling the mystery around premier league side Wigan Athletic isn't actually as difficult as it may seem initially. Their club logo is the coat of arms adopted from the Metropolitan Borough of Wigan, but thats not enough to work out the items within. The football club badge starts with a set of diamond shapes, a lion, a sparrow hawk, a knight's helmet, a castle, a tree, some grass and what could be a jesters hat trails. The colour usage is interesting too with mainly black and gold used and a splash of red. Odd choices considering Wigan play in blue and white stripes.
Unravelling the reasons behind these eclectic choices for inclusion tells a unique story, as it does for most football clubs badges. The black diamonds represent the local coal mining industry while the red rose is from the county of Lancashire. The lion and the castle come from the arms of the county borough of wigan while the "wiggin tree" as it is know is a pun on the name of the district. The sparrow hawk was included as a tip to former boroughs under Leigh and Atherton. In other words, Wigan's logo designers made full use of the local geography and history when creating the crest.
Some teams have had to change their crests over the years and not just small updates either. Fulham for instance had to completely redesign their logo in 2001 due to some complications around marketing of their brand. The former logo was actually owned by the London borough of Hammersmith and Fulham, making it terribly difficult to use on publications and advertising. When you add in that a survey of Fulham fans found that only 14% could identify their football club logo, you can see why it made sense to change. Sadly, the new logo is boring, plain and drab, but hey, at least the club actually owns it now!
Team, fans, city show their love for one another
For the second consecutive year, the Gamecocks baseball team rode down Main Street to the State House on Friday as tens of thousands of fans cheered them. INSIDE: PHOTO GALLERY and VIDEO: Friday's parade and ceremonies PHOTOS: Your and your neighbor's pictures - you can still share.
Miami Dolphins Team Logo On Black Ops
Show Team Pride With Team-Themed Window Shades
What do you get for the sports fan who has everything? Glare-blocking window shades customized with team colors, logos and mascots.
The Major League Baseball Collection of roller shades from Comfortex Window Fashions includes licensed logos from all 30 major league baseball teams. The shades are available in custom-made sizes, so they can be tailored to suit any size room, from a bedroom to a large den or home theater. Choose a shade with a single, dramatic team logo for a media room, or a shade with an all-over print of the team logo and mascot for a young baseball star's bedroom.
For the college sports fans, choose from the Collegiate Collection of roller shades. Choose shades that feature the university team logo, mascot or both. The Collegiate Collection is expanding every day to include more teams, so visit www.comfortex.com to look for your alma mater. Teams for which roller shades are currently available include the U.S. Military Academy, Stanford University, the University of Maryland, the University of Kentucky, Georgia Tech, Villanova University and the University of Connecticut.
In addition to showing your team spirit, the roller shades are designed to block excess glare. Pull down the shades and enjoy every play of the big game without excess light reflecting on your TV. Even when the TV is off, the team-themed window shades create a festive atmosphere for any pre-game or post-game party.
According to John C. Fitzgerald, executive vice president of Comfortex, "The shades are also designed for school facilities such as alumni halls, dormitories and campus centers."
Customized roller shades from either the Major League Baseball Collection or the Collegiate Collection make great gifts for the sports fans in your family or for your favorite college student.
Comfortex Window Fashions has been an innovator in the window treatment field since 1986. For more information about the Major League Baseball Collection or the Collegiate Collection of roller shades from Comfortex, visit www.comfortex.com.
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Tags: design, inspiration, logo, team logo creator, team logo design, team logo generator, team logos, team logos baseball, tools, webdesign